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What is Lifestyle Entrepreneur (Part 2)

Lifestyle.jpgI believe that one of the reasons that many businesses fail - and hence, what could change the tide - is deciding, firmly and decisively - whether you’re a true lifestyle entrepreneur or a traditional entrepreneur that’s aiming for the Moon.

You see, I believe there is a big difference and knowing what type of entrepreneur you are could really change your mindset and give you such clarity and focus that you’ll find it impossible not to succeed.

Will you be happy with say a 6-figure income year-in, year-out or do you want your turnover to grow from one million to 5 million to 10 million to 50 million?

Will you be happy working at home for the foreseeable future or do you envision having your own growing office with a secretary and support staff?

For you see, whatever direction you take, you need to make a choice now. Why? Because both have different influences in how you proceed in your business.

These are some of the questions that need to be answered. Because whatever way you choose, you’ll have a clearer objective ahead of you.

Knowing that you will never need office space or staff and a large enough cash flow requirement to cover all the overheads can really set you free.

You have no illusions of running a $50 million company with 100 staff and all that goes with it. Nope, once you decide on becoming a lifestyle entrepreneur you can almost sense the relief and weight off your shoulders.

If you’ve settled on becoming a lifestyle entrepreneur then the next step is to decide how many hours per day or per week you are willing to put into your business.

Needless to say, at the start you might have to put in the extra hours so that further down the road you can enjoy the lifestyle aspects of your hard work.

You might say, go for a 4-hour day, giving you a big chunk of free time. That equates to 20 hours a week to build and grow your business.

Or you might want to work full-on, 12 hours a day for the first few months of your business to get everything in place, put up systems, automate as much as you can and then slow down and watch your business run on auto pilot.

Whatever way you go, you at least know what you want, and what you are in for. And just as importantly, you’ll come to realize what you don’t want - and that can be just as effective.

If I was personally mentoring or coaching you I would definitely say to you - “Become a lifestyle Entrepreneur. The benefits and rewards are awesome, you’ll live a less stressed out life, your family will get to know you more and you will have all the time in the world to enjoy the fruits of your labors.”

And you know why I can say that? Because I am a lifestyle entrepreneur … and I’m loving every minute of it.

~ ~ ~ ~ ~

Martin Neumann runs HomeOfficeVoice, a business and blog helping lifestyle entrepreneurs succeed. As a special offer for Home Office Warrior readers, Martin is offering exclusve access to his new 5-day email course “21 Steps to a Lifestyle Business to Die for” a full month before he releases it publicly. Click here to enrol. It’s free!

Categories: Guest Blogger, Work-Life Balance
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April 24, 2008 Grant Griffiths
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2 Comments Comments RSS

  • April 25, 2008 at 5:39 am

    Grant,

    I really like the idea of the lifestyle entrepreneur, but the lawyer side of me says this concept is very fact-dependent, especially in an area where you offer services and have a high turnover of clients/customers. My primary example is a solo attorney. A certain amount of time has to be allocated to both legal work and marketing. Perhaps I’m being naive, but it seems to me that’s easily going to be a 40 hour a week job, especially if you’re looking for a 6 figure salary.

    I’m looking forward to some more wisdom on this topic to help me correct any of my flawed (or pigeonholed/antiquated) thinking.

  • April 29, 2008 at 8:13 am

    Hey Chris - You’re right. Not every business type is suited to a lifestyle endeavor. But… this is where a certain amount of brainstorming and change of mindset can come in to play.

    Example: your marketing can be outsourced. If not all, then a large portion of it. If you spend, lets say, 5 hours a week on marketing over a year that amounts 260 hours a year. Outsource 80% of it and you have found yourself with 208 extra hours - that can be your free time or time spent developing passive income producing products.

    You can create products (physical and downloadable) in your niche. Think: DVD’s, audio products, membership sites etc.,

    The end result is to reduce your client base (over time) to those of high value and master the art of passive revenue.

    This is all just off the top of my head, but with your type of business it may take more time and tweaking but I’m sure you could easily end up with a balance of lifestyle and income to suit your needs.

    And you can bet your life on it that more wisdom on this topic is coming. :-)

    That’s the niche I’m aiming at with HomeOfficeVoice - lifestyle entrepreneurs.

    Cheers,
    Martin Neumann
    HomeOfficeVoice.com

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