By Tina Hilton of Clerical Advantage

Media attention is a double-edged sword.  As a professional virtual assistant, I’m thrilled that many media outlets are doing articles and segments on the virtual assistant industry.  People are starting to ask questions and gain an interest in learning more about the industry.  But with the good comes the not so good.  To the scores of individuals looking for an easy way to make money working from home, virtual assistance looks like the ‘magic beans’ looked to Jack.  They throw up a quick website and start selling their services.  Unfortunately, some of these individuals aren’t exactly experienced in administrative assistance, web design or business in general.   And some of the uses of the term ‘virtual assistant’ have nothing to do with a real living, breathing person. So just how does a business person looking for a virtual assistant know the difference?

To begin with, a true virtual assistant is an actual human being, a business owner themselves, working from a remote location to complete your tasks.  Automated programs available online like Sandy are handy little tools, but they are definitely not a real virtual assistant.  Sandy may be able to send you reminders, but it can’t prioritize or answer your e-mails for you.  It’s just a fancy automated reminder program, not a virtual assistant.

What about those ‘band-wagon’ hoppers?  The people looking for an easy, work from home job?  How do you determine the difference between them and a professional virtual assistant? Do your homework.  A reputable VA will have a ‘bio’ or business resume giving information about their experience and training.  They should have references that you can contact upon request. They should be able to provide you with samples of their work should you ask.  When reading their resume or bio look for the following; 

• At least two years of professional office experience, this does not mean they spent two years answering the phone for Xyz Company.  They should have experience in true administrative tasks and be familiar with business protocol, the use of office machines and software. 
• They should possess experience, expertise and up to date knowledge of computers, the internet and various software programs and internet applications.
• They should own the appropriate equipment; a computer, fast internet connection and a solid means of communication.
• They should understand and adhere to business ethics.
• You should ‘interview’ them, either via e-mail, instant messenger or telephone.  You do this not only to make sure the possible candidate is experienced and professional, but to be sure they’re business personality works with yours.  Even if they are a true, professional VA, it doesn’t mean they’ll be the perfect fit for your business.
• Sign a contract.  A professional virtual assistant should be able to provide you with a service agreement or contract that specifies the details of your work arrangement. 

Although the articles and segments you see may make it look like being a virtual assistant is “easy money”, the truth is that being a VA requires experience, knowledge and expertise.  It requires the same time, energy and commitment that any small business requires.   If you’re interested in working with a virtual assistant, don’t get taken in by imitators.  Do your homework and you’ll be rewarded with a successful working relationship with another business professional whose goal is to help your business succeed.